The Backstage Behind Dmitriy Makarov’s Global Marketing Agency

In an industry often dominated by resumes filled with agency and corporate titles, Dmitriy Makarov took a very different route. With no formal office job or marketing degree, he entered the digital world through esports and streaming, slowly building what would become a global performance-based marketing agency.

It started in 2013, when Makarov began consulting for esports organizations and streamers. As he ran campaigns hands-on, he gained a broad and deep understanding of digital marketing mechanics. Over time, this experience helped him transition from a freelance consultant to the founder of a company with over 100 employees, hundreds of campaigns, and a reputation for delivering measurable results.

A Method That Promises Results

As a self-starter navigating a competitive landscape, Dmitriy Makarov quickly learned what mattered most: outcomes. That belief drove him to develop a unique performance guarantee. If his agency does not meet the campaign KPIs, clients are compensated either with returns or bonus media placements. This no-excuses policy still shapes the agency’s culture.

His marketing method is simple, structured, and scalable:

• Identify and clarify the client’s primary goal.
• Research the target market and competition.
• Propose a tailored solution.
• Set performance metrics (KPIs) together.
• Run a test phase.
• Scale successful elements and refine the rest.

“Even though I do not have the ‘contract office’ experience, my path is that of an entrepreneur with deep involvement in every aspect of marketing processes: from analytics and production to managing global teams,” says Dmitriy Makarov.

The Influencer Edge

Despite offering a wide range of services from production to media buying, Dmitriy Makarov highlights influencer marketing as the most effective strategy today.

“I consider influencer marketing to be the most effective tool today, but only when implemented correctly,” he says.

According to the entrepreneur, the appeal of influencer marketing comes from its ability to build trust and drive results at scale:

• People treat influencers like friends, trusting their recommendations.
• Influencers have massive reach, perfect for rapid hypothesis testing.
• The format is flexible, ranging from casual posts to highly produced content.
• You can segment audiences by niche, interest, region or behavior.
• Influencer efforts can directly impact sales when combined with promos or retargeting tools.

Case Studies with Real Impact

Under Dmitriy Makarov’s leadership, the agency has executed over 524 marketing campaigns and reached more than 2.6 billion people worldwide.

• BMW i3: A lifestyle-focused campaign brought in over 500,000 organic views, improving brand perception among younger drivers.
• Durex: By working with top streamers, a campaign pulled 3.3 million views and 38,000 direct clicks.
• Intel NUC: Tech influencers walked through product demos and reviews, resulting in 3.5 million views and 400,000 likes.

With a database of more than 1,000 verified influencers, the agency does not just generate buzz, it delivers conversion.

Growth Fueled by Word of Mouth

The agency continues to grow, but according to Makarov, the secret has remained simple: consistent performance and reputation.

“In the beginning, word of mouth brought me my first client. And it is still our best marketing tool today,” says Dmitriy Makarov.

What started as a solo effort has evolved into a global business, but at its core, the agency still reflects Makarov’s entrepreneurial mindset, hands-on experience, and belief in marketing that proves its value.